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SOCIAL LISTENING

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  Liquid Death         I chose Liquid death Mountain water. This product is very controversial, people either LOVE it or hate it. As seen in the screen shots there is people that are ride or die and  will never buy any other water, or are complain about the branding strategies. A loot of parents don't like this brand because the can of water looks similar to alcohol, and can be viewed as giving kids the ideals of drinking alcohol at a young age.  But the brands memo is for people who are too cool to drink alcohol. Many unhappy people also mention that they don't like how the brand promotes "death". The thing that interested me the most about this product is the crazy advertising, and celebrity endorsements that have.               Liquids death value proposition is it make people laugh and bring joy to people. This is to help them enjoy drinking water. During this their mission is  to also reduce plastic waste.  They also bring people together and post  about it all a
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marketing in the news

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           MARKETING IN THE NEWS I originally started doing research on Electric vehicles and the new wave or trend of them for another business class. I found it very interesting and came across many articles about electric trucks America loves trucks so it only seemed right for companies to make electric trucks. Rivivan and Ford are the top competitors for this. Ford is one of the biggest car companies in the United states, and making a change over to an electric truck has caused an uproar. The F-150 lighting came out on April 26th 2022. Ford has been advertising this truck for awhile now and had over 200,000 pre orders of this truck. These advertisements obviously work but I also believe that Ford knew that this believed fan favorite truck would cause some controversial conversations which got the word to mouth aspect of their marketing strategy. Ford's advertising for this truck was somewhat different than before. They took a traditional route showing off their employees, te
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Parkers 1st marketing post :)

 Hello everyone! My name is Parker Thompson, and I am a 19 year old College student. I am currently in my second year, and I am dual enrolled in university, and a local community College. I am writing my first Blog Post for my class BA 223, which is a marketing class. I am taking this class because it is required for my major which is marketing, but also because it interested me and I know it will help further my education and my goals in life. So being a regular 19 year old I have many interests in life.  I love to be very social and surrounded by people consistently which aligns with many of my hobbies. I love to be  outdoors in general and I really enjoy nature. Some things that come along with that is skiing, dirt biking, camping, hiking ect.  I have skied most of my life but as a child I absolutely hated it. My parents put my in lessons and took my up all the time and it was the worst. But once I got into middle school and made some new friends, who also enjoyed skiing, I began to
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