SOCIAL LISTENING

 Liquid Death

        I chose Liquid death Mountain water. This product is very controversial, people either LOVE it or hate it. As seen in the screen shots there is people that are ride or die and  will never buy any other water, or are complain about the branding strategies. A loot of parents don't like this brand because the can of water looks similar to alcohol, and can be viewed as giving kids the ideals of drinking alcohol at a young age.  But the brands memo is for people who are too cool to drink alcohol. Many unhappy people also mention that they don't like how the brand promotes "death". The thing that interested me the most about this product is the crazy advertising, and celebrity endorsements that have.           

Liquids death value proposition is it make people laugh and bring joy to people. This is to help them enjoy drinking water. During this their mission is  to also reduce plastic waste.  They also bring people together and post  about it all ages and gender and races, very welcoming brand meant for anyone and everyone. Some of the pain that can come along with this is people getting offended or upset on their marketing strategies.                              

 People Are constantly talking about liquid death on the internet. Some bad things I found were maily parents or people that are heavily religious. Parents  complain  that their kids are begging to think drinking is cool and gaining bafd habits at a young age, because the can looks similar to alcohol As seen above. I will admit the first time I saw one of these in real life I did think it was an alcoholic beverage.  On the other hand there is thousands of people saying  amazing things about this product sharing that this is the best thing since sliced bread as seen below. Another common occurrence is people talking about their kids getting in trouble with their school for bringing can thats either "promote" underage drinking or  getting in trouble because the school believes it  is alcohol. 

Liquid death is trying to promote eco friendly way to drink water instead of plastic bottles. Their way of marketing is violence and iconic people ages 15-30. They are selling more than just water they are selling their brand. This company is trying to doo something remarkable. They are rebranding one of this world basic necessities , water. They have done an amazing job so far as they are sky rocketing into the market of young people, reaching them through social media. It is also such a diffrent way of advertising, it intrigues people who want to be diffrent and be free. Many people have said it is an ingenious way of marketing and advertising.  They have newsjacked many of time with commercial and videos showing their product with 'drunk kids' off of their water giving into the problematic parents.

This company hasn't been great from what Ive seen to responding to their costumers. On all of their posts I do not see any responding directly from their company. On the other hand most of their post with celebrity's, the celebrity almost always comments on the post or responds to a few people. An example of this is shown below. I feel like this is a give and take situation because commenters love to se their favorite brand respond to their comments, so they could potentially be bummed when they don't get a response. But having  their favorite famous influencers respond to them is in my opinion better than a big corporation. 

If I were the brand manger of this company I wouldn't change a thing they are doing an amazing job catching people attention and bringing new consumers in everyday. I would say be more interactive on their socials, but the advertising is diffrent and funky and goofy. It brings a lot of people nostalgic to their childhood when things were more bold and out there.